Economic Indicators
| Population: |
7,233,701 |
| GDP (purchasing power parity): |
$205.8 billion |
| GDP (official exchange rate): |
$194.8 billion |
| GDP - real growth rate: |
0.2% |
| GDP - per capita (PPP): |
$28,400 |
| Inflation rate: |
3.3% |
| Imports: |
$46 billion |
| Imports - partners: |
US 12.35%, China 7.43%, Germany 7.1%, Switzerland 6.94%, Belgium 5.42%, Italy 4.49%, UK 4.03%, Netherlands 3.98% |
| Exports: |
$45.76 billion |
| Exports - partners: |
US 35.05%, Hong Kong 6.02%, Belgium 4.95% |
Source: CIA World Factbook: Israel, 2009]
Market Overview
Franchising has become increasingly popular in Israel since its introduction in the mid-1980s. Over the past few years, Israel has shifted to non-food franchises, which are seeing good results and have established a prominent presence in Israel (e.g. ToysRUs, ACE, Office Depot and Re/MAX, Jack Cuba (lingerie).) Israel presents a good market potential for U.S. franchisors, but companies should be prepared to conduct their due diligence regarding market conditions, the management skills of their potential master franchisees, and understand local consumer demand.
Best Products/Services
Brand-name clothing, computer and management training programs
Opportunities
Franchising in Israel offers U.S. companies a great development opportunities by allowing them to break into the Israeli market with relatively little capital and at the same time introduce themselves to other emerging markets in the region.
For more information about the Israeli market please visit our website or contact Christina Azar, Commercial Assistant, US Commercial Service at the US Embassy, Israel - Phone: 972-3-519-7476 or via e-mail christina.azar@trade.gov. |
